Building a Visionary Fashion Brand: A Conversation with Kik Clothing
 
In the ever-changing landscape of the fashion industry, certain brands shine not only for their fashion-forward designs but also for their unwavering commitment to values that transcend the catwalk. Among these notable brands is Kik Clothing. In this blog feature, we embark on a journey to delve into their story, their steadfast dedication to size inclusivity and sustainability, and their thrilling aspirations for what lies ahead.

From Small Beginnings to an Evolution of Fashion
 
In 2015, while working as a health and lifestyle coordinator in the mines in WA, the spark for Kik Clothing ignited within Jasmine. It was during her downtime, engrossed in a book, that a sudden realisation struck – 'I've always dreamt of starting a clothing brand.' That lightbulb moment triggered her determination. Upon returning home during her week off, she delved into thorough research, driven by this newfound ambition. She registered the brand's name, marking the official establishment of Kik Clothing in 2015.
 
However, it wasn't an overnight success. For several years, Kik remained a side project as Jasmine navigated the intricacies of initiating a clothing brand. The turning point arrived when she transitioned from the mines to starting a mobile Personal Training business in Perth. Her clients became the catalyst for a significant shift in Kik's direction. Their frustration over the unavailability of quality activewear in sizes that fit them resonated deeply with Jasmine. Witnessing their struggle sparked a transformation within Kik, transitioning from streetwear to the world of athleisure and sportswear.
 
It was an emotional journey – feeling disheartened by the limitations her wonderful clients faced, but immensely proud when she could offer them something they truly needed. This shift not only defined Kik's evolution but also embodied the pride of creating a brand that catered to these incredible women.

A Peek Behind the Scenes
 
When she first launched Kik, Jasmine started by personally sewing dresses and t-shirts. However, as time progressed, the direction of the business shifted towards athleisure. Presently, she is involved in designing their entire product line from scratch, while the men's collection is crafted by her fiancé, Dylan. It's a journey that has evolved and transformed over the years. Their approach to fashion has always been rooted in ethical practices. They prioritise where their fabrics come from and the manufacturers they collaborate with.
 
It is crucial to them that those creating their clothing are fairly compensated and cared for, while the fabrics they use are sourced from certified industries. Protecting our planet is a value that resonates deeply with Kik Clothing. They aim to minimise their environmental impact, especially in an 'activewear' space where fast fashion often dominates. Their focus is on crafting pieces that endure, reducing their ecological footprint, and meeting the specific needs of the communities they serve. They design, produce a sample, test the sample and test again to ensure their products are up to standard before starting the bulk production process. And stay tuned, they have some exciting things planned.

A Welcome Addition to the Kik Clothing Family
 
After welcoming their baby girl in 2021, Jasmie took maternity leave. Then, in 2022, she made the leap to commit full-time to Kik, deciding to leave her previous job to dedicate herself entirely to building and growing the brand. It's been an exciting journey, balancing motherhood with her passion for Kik Clothing and she’s thrilled to focus all her energy on making it an inspiring and inclusive fashion brand.

The Biggest Challenge
 
The Kik Clothing journey has its fair share of challenges, especially when it feels like Jasmine is trying to manage everything and not always certain if she’s making the right choices. Balancing the demands of motherhood alongside building a business amplifies these challenges. The uncertainty of whether each decision is the best one can be overwhelming. There are moments when she questions if she’s moving in the right direction, if her efforts are truly making a difference, or if she should adjust course. Ultimately, she has learned it’s about believing and trusting in yourself.
 
Juggling between the responsibilities of nurturing a business and being present for family can be an intricate dance. There are days when the lines blur, and finding the perfect balance seems elusive. Yet, in these challenges lies an opportunity to learn and grow – both in business and in life. Despite the uncertainty, Jasmine is driven by a deep sense of purpose. The passion she has for Kik Clothing and the desire to create something meaningful for her customers and community keeps her going, even in the face of these challenges.
 
At times, the balancing act seems daunting, and doubts can creep in, but she reminds herself that it's all part of the journey. It's about learning, adapting, and embracing the challenges as stepping stones toward growth. Her dedication to building a brand that aligns with her values of inclusivity, sustainability, and inspiration for a balanced life fuels her determination to navigate these challenges with resilience and grace.

The Future of Kik Clothing
 
At Kik Clothing, their vision extends far beyond just creating stylish garments. They are driven by a set of ambitious goals aimed at not only building an amazing and inspiring brand, but also contributing positively to the world around us. Firstly, one of their primary objectives is to assemble a passionate team dedicated to propelling Kik Clothing into an extraordinary and inspiring brand. They envision a team that shares their values of inclusivity, sustainability, and creativity, collectively working towards making Kik Clothing a household name synonymous with innovation and positive change in the fashion industry.
 
Additionally, hosting their Kik event stands as a significant milestone on the horizon. This event will be more than just a showcase of their collections; it'll be an embodiment of their brand values. They aim to create an immersive experience that celebrates diversity, creativity, and community. It'll be a platform to connect with their audience, share their story, and invite them into the world of Kik Clothing.
 
Another pivotal goal that drives them is the commitment to using more sustainable fabrics in their future collections. They aspire to lead by example, demonstrating that fashion can be both stylish and environmentally conscious. By incorporating sustainable materials, they aim to reduce their ecological footprint and inspire a shift towards more eco-friendly practices within the fashion industry.
 
Beyond clothing, their aspirations encompass inspiring people to embrace a healthy, balanced, and happy lifestyle. They see themselves as more than just a fashion brand; they aim to be a source of inspiration for individuals to lead fulfilling lives. Through their campaigns, content, and community engagement, they seek to empower individuals to prioritise their well-being, fostering a culture of positivity and self-care.
 
Additionally, expanding their presence in retail stores is a key goal. They aim to partner with retail outlets that share their values, making Kik Clothing accessible to a wider audience.

Some MarketLife Love
 
“I'm really drawn to the atmosphere in this market! The sense of community is incredible—I enjoy connecting with other businesses who share similar values and supporting our local scene. What I love most is engaging directly with our community, being out there, chatting with people, and feeling the real connection that comes from it all.”

What makes Kik different?
 
At Kik Clothing, their commitment to size inclusivity sets them apart from other brands in the fashion industry. They firmly believe that fashion is for every body, which is why they offer a diverse range of sizes, ensuring that everyone can find the perfect fit and style that resonates with their unique body shape. What truly distinguishes them is their unwavering dedication to quality and durability. Each garment is meticulously crafted with the finest materials and impeccable attention to detail, ensuring not only a stylish look but also longevity in wear.
 
They prioritise creating pieces that stand the test of time, transcending fleeting trends. Moreover, their brand ethos revolves around sustainability and ethical practices. They're passionate about making responsible choices, from sourcing eco-friendly materials to implementing ethical manufacturing processes. Their commitment to sustainability aligns with the values of conscious consumers seeking fashion options that positively impact the planet. But beyond clothing, it's the sense of community and inclusivity that truly defines Kik Clothing. They engage with customers on a personal level, sharing stories and fostering a connection that goes beyond the garments they wear.

They’re not just a clothing brand; they're a movement advocating for inclusivity, style, and sustainability in the fashion landscape. They are a Perth based brand and very proud to say they are local.
 
To learn more about Kik Clothing and explore their products, visit Kik Clothing.

Alternatively, they will showcasing their incredible fashions at The Oval Subi East Market this Sunday 26 November from 10am – 2pm at Subiaco Oval.