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Celebrating Craftsmanship & Connection with HJC Online
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Over time, the vision expanded to include gifts for all occasions, yet the heart of the business remains the same—family.
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Led by Hayley Joy Coulson, HJC Online is a family-run business that thrives on creativity, passion, and heartfelt connections. With a foundation in embroidery expertise spanning over 20 years, this Melbourne-Perth collaboration is redefining customisable gifting with a personal touch.
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A Creative Journey Rooted in Family
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HJC Online’s story began with a simple idea: creating unique baby gifts that leave a lasting impression. From adorable nappy cakes to creative nappy bikes, Hayley and her team poured their artistry into making these gifts memorable. Over time, the vision expanded to include gifts for all occasions, yet the heart of the business remains the same—family.
The powerhouse trio behind HJC Online—Mumma Joy, Hayley, and cousin Jess—each bring their unique skills and creativity to the table. Together, they’ve built a business that reflects their shared passion for thoughtful, high-quality gifts. It’s a venture born out of love, collaboration, and a deep commitment to bringing joy to others.
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Craftsmanship That Stands Out
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Every item from HJC Online is a testament to their commitment to quality. The team sources premium wholesale products, which are then embroidered and printed in-house at their Melbourne workshop. Hayley, who works from Perth, designs and creates pieces for the online store, adding a unique West Australian touch to the collection.
This dual-location setup ensures each product is crafted with meticulous attention to detail and a personalised flair that makes HJC Online stand out. Their range includes gifts for all ages, but their baby and mum-themed items remain customer favourites.
HJC Online has earned a loyal following, thanks in part to their exceptional customer service. One particularly heartwarming moment came when a customer shared glowing feedback about a customised jacket:
"From start to finish, you have been a joy to deal with, and I would recommend you to everyone I know. Thank you again!"
For Hayley, moments like this are a reminder of why she does what she does. Each heartfelt review and returning customer fuels her passion for creating gifts that bring happiness and connection.
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Mama Jumpers: The Star of the Show
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Among HJC Online’s standout products are their best-selling Mama Jumpers. These cosy, personalised jumpers are perfect for mums, grandmas, and even fur mums. Customisable sleeves allow for adding kids’, pets’, or grandchildren’s names, making them a meaningful and stylish addition to any wardrobe.
Crafted for comfort and designed with love, these jumpers are a must-see at the upcoming market. Hayley invites visitors to stop by the HJC Online stall to feel the quality firsthand and discover what makes their products so special.
As a small business, HJC Online takes sustainability seriously. Their eco-conscious initiatives include using recycled polyester made from plastic bottles in select products and offering baby items made from 100% bamboo. By focusing on high-quality materials and durable craftsmanship, they ensure their products are built to last, reducing waste and promoting sustainability.
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Like many small business owners, Hayley has faced her share of challenges—time management being one of the biggest. Balancing the demands of running a business with a part-time role on the side requires careful planning and prioritisation. Yet, for Hayley, the rewards of her creative outlet far outweigh the challenges.
Looking ahead, HJC Online has exciting plans on the horizon. The team aims to offer customers the opportunity to experience their products in person, bridging the gap between online convenience and tangible connection. They’re also preparing for a heartfelt rebranding to Mumma Joy Embroidery, a tribute to Hayley’s mum, Joy, who lovingly handles all embroidery work.
For Hayley, markets like Markets @ The Quay on February 1st are more than just sales opportunities—they’re a chance to connect with a vibrant community of fellow small business owners and passionate entrepreneurs. Sharing her story and products with marketgoers is a highlight, and she’s excited to bring the HJC Online experience to life for visitors.
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Visit HJC Online at the Market
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Whether you’re searching for the perfect personalised gift or looking to treat yourself, HJC Online’s collection has something special for everyone. Don’t miss the chance to explore their range of customisable products, including their iconic Mama Jumpers, and feel the craftsmanship that sets them apart.
To learn more about HJC Online follow their journey @babygiftsbyhjc, visit their website hjconline.com.au or stop by their stall on February 1, 2025 at Elizabeth Quay, Markets @ The Quay - Lunar New Year.
Discover the joy of gifting with HJC Online—a business where family, quality, and creativity come together to create something truly special.
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