HJC Online Brings Meaningful Keepsakes to the Lissiman Street Markets This Easter

"Inspired by the magic of parenthood and the joy of life’s little moments, we set out to redefine the art of gift-giving.”

Personalised gifting has never felt more meaningful, thanks to the thoughtful work of Hayley Joy Coulson and her mum, Joy, the duo behind HJC Online. Born from a shared passion for celebrating life’s special moments, their small business is built on the idea that every gift should tell a story—and make the recipient feel truly seen and appreciated.

“Our (Me & my Mum) journey began with a heartfelt vision—to transform gifting into an experience, where every present isn’t just an item but a story waiting to unfold,” Hayley explains. “Inspired by the magic of parenthood and the joy of life’s little moments, we set out to redefine the art of gift-giving.”

Shoppers will have the opportunity to explore HJC Online’s beautiful range of custom pieces at the Lissiman Street Markets – Easter Edition on Sunday, 13 April 2025, from 9 am to 1 pm in Gosnells. The event is the perfect setting to discover HJC Online’s collection of embroidered Mama Jumpers, personalised Varsity Jackets, and other timeless keepsakes—each one created with care, purpose, and family at its heart.

Hayley and Joy work seamlessly between Perth and Melbourne, with Hayley managing customer orders, designs and communication, and Joy overseeing production. “We are a family-owned business dedicated to quality and craftsmanship,” says Hayley. “We use high-quality materials for embroidery and print, ensuring each piece is carefully crafted before being packed and shipped directly to customers. Our standard turnaround time is approximately two weeks.”

A standout success for the brand has been their Mama Jumpers, which continue to resonate with mothers across Australia. “They’re not just a comfy jumper but a special keepsake, personalised with a child’s name or the year a mum started her journey,” Hayley shares. “The feedback from mums has been amazing—it’s a little way to celebrate them and remind them just how incredible they are.”

Another crowd favourite is their range of Varsity Jackets for mums, dads, and kids—ideal for matching family outfits and creating special memories. These jackets can be personalised with names, meaningful dates, or unique designs, making them as memorable as they are wearable.

Though HJC Online is a side project, it’s one Hayley pours her heart into. “Yes, this is a side project, but it’s one that’s truly close to my heart,” she says. “I’ve always been passionate about creating personalised gifts because, to me, a gift should be more than just something anyone can have—it should be unique, meaningful, and tell a story.”

Hayley’s work-from-home flexibility helps her strike a balance between creativity and day-to-day responsibilities. “It’s the perfect balance—turning my passion into something that brings joy to others while still managing my other commitments.”

Behind the beautiful products is a thoughtful approach to sustainability. “Since we personalise every order, we only produce what’s needed, reducing waste,” Hayley explains. “We also prioritise quality materials that ensure longevity, so our products aren’t just meaningful but also built to last. Plus, as a family-run business, we minimise excess packaging and streamline our production between Perth and Melbourne to keep things efficient.”

Like many small businesses, HJC Online has faced its fair share of challenges. “One of the biggest challenges has been juggling everything—from handling orders and designs to marketing and customer service—while also balancing everyday life,” says Hayley. “Since this is a family-run side business, time management is crucial, especially when working between Perth and Melbourne. Another challenge has been getting our name out there, but attending markets has been a game-changer!”

Hayley is especially looking forward to connecting with the community at the Lissiman Street Markets this Easter. “I love the sense of community and energy of this market,” she says. “It’s a fantastic gathering of local makers, food vendors, and small businesses, creating a welcoming and vibrant atmosphere. The market not only gives small businesses like mine a chance to showcase unique, handmade products, but it also brings families together with live entertainment, delicious food, and a fun, festive vibe.”

Join HJC Online At Lissiman Street Markets This Easter!

With a growing customer base and a strong sense of purpose, HJC Online continues to create pieces that make people feel celebrated, loved, and understood.

“Our goal is to continue growing our small family business while keeping that personal touch our customers love,” Hayley says. “We want to expand our range of personalised gifts, reach more people through markets and online platforms, and create meaningful keepsakes that tell a story.”

Catch HJC Online at the Lissiman Street Markets – Easter Edition on Sunday, 13 April 2025, from 9am to 1pm, and discover a heartfelt range of gifts designed to make every moment special.

Learn more at hjconline.com.au or follow HJC Online on Instagram & Facebook @babygiftsbyhjc