Uniquely One: A Simple Idea Making a Big Difference for Families

For many parents, head lice are an unfortunate and recurring part of school life. For Lauraine Godwin, it became the catalyst for an entirely new business venture — one that now helps families across Australia manage an issue that can be both stressful and persistent. As the founder of Uniquely One Pty Ltd, Lauraine has transformed a personal challenge into an innovative product designed with care, practicality and purpose.

Lauraine will be showcasing her work at the Joondalup Christmas Market, where visitors will have the chance to explore her unique range of scented scrunchies and learn more about the inspiration behind them.

Where the Idea Began

Uniquely One was born out of necessity. When Lauraine’s daughter was in school, she seemed to constantly bring home head lice — a situation countless parents can relate to. After trying many common treatments, Lauraine felt there had to be a better, more consistent, and less chemical-heavy approach to keeping lice at bay. Rather than wait for someone else to create that solution, she decided to develop one herself.

What started as a parent’s search for a practical answer soon grew into a formulated product, tested through trial and error, and eventually crafted into something beautiful and wearable: scented scrunchies designed to be both stylish and functional.

How the Products Are Made

Every scrunchie created by Uniquely One is handmade by Lauraine using a sewing machine. The fabric she uses is polycotton — chosen for its durability, ease of wear and suitability for daily use. Inside each scrunchie is the heart of the product: a formulation she developed herself. This internal blend is what gives the scrunchies their scent and their purpose.

Developing the formula was an involved process. Lauraine dedicated considerable time to research, testing and refining to ensure the scent profile was pleasant, long-lasting and effective. Each scrunchie reflects hours of thought, care and hands-on work. Although the product may look simple, its creation involves carefully balancing textiles, formulation and function — a combination Lauraine has come to master.

A Product That Works — Backed by Real Stories

While many small businesses measure success through sales or social media following, Lauraine finds her strongest validation in the testimonials she receives. Parents frequently reach out to share that her scrunchies have made a significant difference in preventing head lice in their households. For Lauraine, each message is a reminder of why she started and why the work remains important.

These stories of relief and gratitude have become her most memorable achievements — proof that a simple idea can genuinely improve everyday life for families.

Uniquely One is a part-time endeavour for Lauraine, though at times she feels as though she is running just to keep up with it. Like many small business owners, she navigates the demands of production, orders and development while balancing the other parts of her life. Health challenges have been one of her biggest hurdles, but her determination to help families, and her belief in her product, has kept the business moving forward.

Sustainability at the Heart of the Brand

Sustainability matters to Lauraine, both in her ingredients and her packaging. She uses Australian botanicals wherever possible — supporting local growers and ensuring high-quality natural scents. Her packaging uses environmentally friendly inks and is purposely minimal, incorporating only small amounts of plastic. Over time, the scrunchies naturally break down, offering a more responsible alternative to heavily synthetic accessories.

For Lauraine, sustainability isn’t a marketing angle — it’s a commitment to creating a product that aligns with her values and respects the environment.

The vision for Uniquely One extends well beyond local markets. Lauraine hopes to help families around the world overcome ongoing head lice issues and believes her scented scrunchies can play a significant role in that. One of her long-term goals is to see her products stocked on retail shelves, making them easy and accessible for families everywhere.

It’s an ambitious path, but Lauraine approaches it with the same persistence that helped her build her business from the ground up.

A Market She Loves Returning To

Lauraine is particularly excited to return to the Joondalup Christmas Market, a place she describes as having a fantastic atmosphere. Her last visit left her with the impression that no one wanted the evening to end — a testament to the energy and community spirit the market brings. For Lauraine, being part of a market that celebrates local businesses is both motivating and meaningful.

Visitors will be able to meet Lauraine, explore her product range and hear firsthand how her scented scrunchies came to life. You can also learn more about her business or follow along online via @nikoffnits_com.

Uniquely One is more than a functional product — it’s a story of problem-solving, creativity and care, all stitched together with purpose.